Nextiva vs 8×8 – Full comparison to help you decide

Updated on 5 November 2024

When choosing a new phone system, businesses face an array of options with advanced features that can transform business communication. Nextiva and 8×8 are both well-regarded VoIP providers, but each offers unique features and pricing that cater to different business needs. In this detailed comparison, we’ll explore the core features, pricing, pros, and cons of Nextiva vs 8×8 to help you determine which system best aligns with your business goals.

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Nextiva vs 8×8

FeatureNextiva8×8
Voice, video, and messagingVoIP calls, video conferencing, and messaging in one platformVoIP calls, video conferencing, and messaging for unified communication
Call analyticsDetailed analytics on call volumes, durations, and engagementAdvanced analytics with AI for call quality and customer satisfaction insights
Auto-attendant and call routingAvailable at all tiers, with customisation optionsAvailable from X2 plan and above, with intelligent routing options
CRM integrationIntegrates with Salesforce, HubSpot, and other CRM systemsIntegrates with Salesforce, Microsoft Teams, and other major CRM and productivity tools
Mobile appNextivaONE app for mobile and desktop8×8 mobile app for communication on the go
Global reachPrimarily focuses on the UK and US marketsSupports over 40 countries with strong international call quality
Contact centreAdvanced contact centre features available at higher tiersComprehensive contact centre solutions with CRM and workforce management integrations
Security and complianceGDPR compliant, with data encryption and multi-factor authenticationGDPR, HIPAA, FISMA compliant, with end-to-end encryption
Uptime99.999% guaranteed uptime99.999% uptime with strong global data centre infrastructure
Customer support24/7 support with premium support for enterprise plans24/7 support with dedicated support for higher-tier plans
Pricing – Basic Plan£15 per user/month – Essential plan with VoIP, SMS, auto-attendant£12 per user/month – Express plan with VoIP, basic messaging, and auto-attendant
Pricing – Mid-Tier Plan£22 per user/month – Professional plan adds video, call analytics, CRM integrations£20 per user/month – X2 plan with video conferencing, team messaging, and integrations
Pricing – Advanced Plan£30 per user/month – Enterprise plan with CRM, advanced analytics, and call recording£28 per user/month – X4 plan with international calling, advanced analytics, and contact centre features
Pricing – Top-Tier/Custom PlanCustom pricing – Ultimate plan with full features, dedicated supportCustom pricing – X8 plan with full suite, advanced contact centre solutions, and enhanced security
Ease of useUser-friendly interface, ideal for teams of all technical levelsMore complex setup for advanced features, ideal for larger or multinational teams
Best suited forUK-based businesses needing robust communication with CRM integrationInternational businesses, especially those in regulated industries needing security
Nextiva vs 8×8 comparison

Key features – Nextiva vs 8×8

Nextiva

Nextiva is renowned for its all-in-one communication platform, designed to streamline customer engagement and enhance internal communication. Key features include:

  • Voice, video, and messaging: Nextiva provides VoIP calling, video conferencing, and team messaging through a unified interface, offering simplicity and ease of use.
  • Call analytics: Detailed call analytics provide insights into call volumes, durations, and customer engagement, which can be instrumental for data-driven decision-making.
  • Auto-attendant and call routing: Nextiva’s auto-attendant and intelligent call routing features can direct calls to the right teams or individuals, helping improve customer service.
  • CRM integration: Nextiva’s built-in CRM integrates seamlessly with other business applications, making it easier to track customer interactions across channels.
  • NextivaONE app: This mobile and desktop app enables employees to communicate across devices, allowing them to manage calls, video meetings, and messaging on the go.

8×8

8×8 has a strong reputation for its unified communications suite and international reach, making it suitable for UK businesses with global connections. Notable features include:

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  • Voice, video, and chat: Like Nextiva, 8×8 provides voice, video, and messaging, giving employees the tools to stay connected from anywhere.
  • Contact centre integration: 8×8 offers advanced contact centre solutions, integrating with CRM tools and workforce management software, ideal for businesses with high customer interaction needs.
  • Global reach: With support for over 40 countries, 8×8 caters to businesses with international clients or teams, allowing them to manage global communications efficiently.
  • Advanced analytics and AI: 8×8’s analytics platform provides insights into call quality, customer satisfaction, and team performance, enhanced by AI tools that can predict and resolve issues.
  • Security and compliance: 8×8 prioritises data protection, with features like end-to-end encryption and compliance with GDPR, HIPAA, and other regulatory standards.

Pricing comparison – Nextiva vs 8×8

Nextiva pricing

Nextiva’s pricing tiers are scalable, appealing to small businesses as well as larger enterprises. The following prices are based on a per-user, monthly basis and are indicative only, as rates may vary:

  • Essential: From £15 per user/month – basic VoIP, unlimited calling within the UK, SMS messaging, and auto-attendant.
  • Professional: From £22 per user/month – adds video conferencing, call analytics, and integrations with CRM and productivity tools.
  • Enterprise: From £30 per user/month – includes advanced CRM, call recording, and analytics tools tailored for larger teams.
  • Ultimate: Custom pricing – offers full access to Nextiva’s advanced features, including advanced CRM analytics and dedicated support.

8×8 pricing

8×8’s pricing is also tiered, with a focus on delivering a comprehensive communication suite. Pricing per user per month is as follows:

  • Express: From £12 per user/month – a basic package suitable for small teams, offering VoIP, basic messaging, and auto-attendant.
  • X2: From £20 per user/month – includes video conferencing, team messaging, analytics, and integrations with productivity software.
  • X4: From £28 per user/month – adds international calling options, advanced analytics, and contact centre tools.
  • X8: Custom pricing – a full suite ideal for enterprises, offering advanced contact centre solutions, enhanced security, and global reach.

Ease of use and integration

Nextiva: Nextiva’s platform is designed with simplicity in mind. Its user-friendly interface requires minimal training, making it accessible for all levels of staff. Nextiva also integrates with leading CRM systems such as Salesforce and HubSpot, allowing businesses to centralise customer information seamlessly.

8×8: 8×8 offers a more complex setup, especially for businesses utilising its contact centre solutions. However, it provides robust integrations with Microsoft Teams, Salesforce, and other productivity tools, making it a strong choice for businesses with advanced integration needs. 8×8’s global support capabilities are also a valuable asset for UK businesses with an international customer base.

Call quality and reliability

Both Nextiva and 8×8 provide excellent call quality, but there are slight differences worth noting:

  • Nextiva relies on a network that guarantees 99.999% uptime, ensuring minimal disruption to business communication. It also uses advanced bandwidth management, which prioritises voice traffic to maintain call quality even during peak times.
  • 8×8 is known for its robust international call quality, benefiting from data centres worldwide. For businesses with overseas clients, 8×8’s international infrastructure can provide more consistent performance, especially on international calls.

Security and compliance

Security is critical for UK businesses, especially with GDPR requirements. Both platforms offer strong security measures, but there are differences:

  • Nextiva provides data encryption, multi-factor authentication, and secure data storage. It also complies with GDPR, which is essential for UK businesses handling personal data.
  • 8×8 offers end-to-end encryption, with additional compliance certifications such as GDPR, HIPAA, and FISMA. This makes 8×8 particularly appealing to industries with strict regulatory requirements, such as healthcare or finance.

Pros and cons

Nextiva pros:

  • Simple, user-friendly interface: Suitable for teams with varying technical skills.
  • Strong CRM integration: Ideal for businesses looking to combine communication and customer management.
  • Reliable call quality: Ensures clear communication across teams and with clients.

Nextiva cons:

  • Limited international calling options: While excellent for UK businesses, international capabilities may be limited for those with global reach needs.
  • Higher costs for advanced features: Nextiva’s full suite of features can become costly for businesses with limited budgets.

8×8 pros:

  • Comprehensive international coverage: Ideal for businesses with clients or teams abroad.
  • Advanced contact centre capabilities: A valuable asset for businesses focused on customer engagement.
  • Extensive security and compliance features: A strong option for businesses in regulated industries.

8×8 cons:

  • Complex setup for advanced features: May require additional time or training for full implementation.
  • Higher-tier plans required for advanced analytics: Some of the more advanced features are only available at premium price points.

Nextiva vs 8×8 – Which is right for your business?

Both Nextiva and 8×8 offer powerful features for businesses, but the choice largely depends on your specific needs:

  • Choose Nextiva if: Your business prioritises ease of use, CRM integration, and UK-based communication, with occasional international requirements. Nextiva’s straightforward interface and reliable call quality make it an ideal solution for small to medium-sized businesses looking for a well-rounded, cost-effective system.
  • Choose 8×8 if: Your business has international clients, needs advanced contact centre functionality, or operates in a regulated industry. 8×8’s robust global infrastructure and extensive compliance certifications make it a suitable choice for larger businesses or those with complex communication requirements.

Final verdict – Nextiva vs 8×8

Nextiva and 8×8 each provide reliable, feature-rich communication solutions that can elevate your business’s operations.

While Nextiva shines with its intuitive interface and CRM integration, 8×8 stands out for its global reach and advanced security.

Your choice will ultimately depend on your business’s communication scope, budget, and regulatory considerations.

By carefully weighing the features, costs, and benefits of each business phone system, you’ll be well-equipped to select the platform that best supports your team and aligns with your long-term goals.

FAQ – Nextiva vs 8×8 comparison

Which is better for UK-based businesses, Nextiva or 8×8?

Nextiva is often preferred by UK-based businesses focused on simplicity, call quality, and CRM integration. However, 8×8 offers broader international features, making it ideal for global businesses or those with compliance requirements. Your choice depends on whether your focus is local connectivity or international reach.

Does Nextiva or 8×8 offer better customer support?

Both Nextiva and 8×8 provide 24/7 support, but Nextiva’s premium support options are geared towards smaller teams, while 8×8 offers advanced support on higher-tier plans, beneficial for large businesses or international teams needing dedicated assistance, particularly on custom solutions.

Which has more robust security features, Nextiva or 8×8?

8×8 generally leads in security with comprehensive GDPR, HIPAA, and FISMA compliance and end-to-end encryption, ideal for regulated industries. Nextiva offers strong data protection, encryption, and GDPR compliance, which suits many UK businesses, but may not cover industries with specialised regulatory needs.

Are there differences in call quality between Nextiva and 8×8?

Both provide high-quality calls, with Nextiva ensuring 99.999% uptime for clear connections. 8×8’s strong international infrastructure makes it reliable for global calls. While Nextiva is effective for UK-based and local calls, 8×8’s global network may better suit businesses with international clients.

Is 8×8 or Nextiva easier to set up?

Nextiva is known for its user-friendly setup and interface, making it accessible for all technical skill levels. 8×8’s advanced features, particularly for contact centres, can make it more complex to implement and configure, so it may take longer to onboard fully.

Which integrates better with other tools, Nextiva or 8×8?

Both integrate well with CRMs and productivity tools; however, 8×8 offers robust integrations with Microsoft Teams and Salesforce, which benefit larger teams. Nextiva also supports popular CRMs like HubSpot and Salesforce but is simpler for smaller teams seeking essential integrations without additional complexity.

Does Nextiva or 8×8 have better mobile apps?

Nextiva’s NextivaONE app and 8×8’s mobile app are both designed for on-the-go connectivity. NextivaONE provides straightforward usability for small businesses, while 8×8’s app offers more international support and contact centre capabilities, making it more versatile for globally distributed or larger teams.

Which is more affordable, Nextiva or 8×8?

Both offer competitive pricing, but 8×8’s entry-level Express plan at £12 per user is budget-friendly. Nextiva’s Essential plan starts at £15 per user, with more premium features. For businesses with tight budgets, 8×8’s lower entry-level option may be preferable.

Does 8×8 or Nextiva offer better CRM functionality?

Nextiva integrates CRM directly into its platform, enabling seamless tracking of customer interactions and centralised data. 8×8, while not having an internal CRM, integrates well with third-party CRMs and is highly functional for businesses already using tools like Salesforce or Microsoft Dynamics.

Which is more suitable for contact centres, 8×8 or Nextiva?

8×8 excels for contact centres with specialised features and workforce management integration. It’s suited to businesses with high customer interaction needs. Nextiva offers strong call routing and customer engagement but may lack some of the advanced contact centre tools found in 8×8’s higher plans.

Reviewed by , Managing Director

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