How to build your own brand as a freelancer
Freelancing is a growing market with a rise in competition. Forbes stated that the freelancing market in America has seen an increase … Read more
Branding
Our articles on branding and identity, and how they relate to the design and development of apps, websites and other creative digital services.
Grow your digital audience using 5 aspects of your brand message
In a world of ever increasing content, getting your brand message heard above rising levels of noise remains a constant … Read more
4 tips for a successful internal branding strategy
Most of the time, companies worry about building their reputation in the eyes of their audience and their customers. Naturally, … Read more
Why your app should offer brand integration
Most organisations favour custom software over pre-packaged options, according to Zdnet. That’s why many software and app developers offer customisable solutions … Read more
How to maximise your brand value in an online-centric market
There’s no doubt that marketing has changed dramatically over the last couple of decades. Most businesses now have an online … Read more
How to measure your brand awareness
As any business marketer will know, building brand awareness will be at the heart of every marketing campaign they create, … Read more
Why Instagram marketing is important for your brand
Initially, you might not think about it as a marketing tool, but Instagram has gained the attention of so many … Read more
How can your content strategy help to boost your brand credibility?
Your business content is very valuable, especially for a business involved in selling a product or professional service to their … Read more
Does your brand need an update to enhance your user experience?
If you’ve spent too much effort working on your brand but not enough considering how this will impact usability, you … Read more
4 ways to create an emotive brand response using video animation
Exploring new ways to get your brand and marketing messages across online is important. If you can forge strong connections … Read more
What data should you consider when refreshing your brand identity?
Is your app no longer getting the returns you were hoping for? Are your website visitor stats disappointing? Is the … Read more
No way, Jose! When celebrity tarnishes a brand’s shine
This year saw the rise and fall of a number of celebrity endorsement deals. As James Cordon’s career went from … Read more