If you’re running an ecommerce business, then getting traffic from search engines is essential. But how can you be sure that your website is being found by the right people? And once they find it, how can you make sure they stick around and buy what you’re selling? That’s where SEO comes in.
In this article, we’ll explain everything you need to know about SEO for ecommerce businesses, including why it’s important, the different types of services available, how to choose the right provider, and how much it should cost. So read on to learn more!
Contents
- What is SEO?
- Why is SEO important for an ecommerce website?
- What types of ecommerce SEO services are available?
- Warning: bad-practice SEO can damage your website
- Should you hire an ecommerce SEO agency, or do your SEO yourself in-house?
- How much should ecommerce SEO services cost?
- Where to find an ecommerce SEO services agency?
- What characteristics do the best ecommerce SEO services providers have?
- Questions to ask your shortlist of providers in order to choose one
- FAQ
What is SEO?
SEO stands for “Search Engine Optimisation”. It’s a process of optimising your website so that it will rank higher in search engine results pages (SERPs), and thus get more traffic from people searching for the types of products or services you offer. There are many companies offering SEO services and SEO packages.
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Why is SEO important for an ecommerce website?
There are two main reasons why SEO is so important for ecommerce websites. First, because search engine traffic is highly valuable – it’s usually high-intent and ready to buy. Second, because ecommerce websites tend to be quite large and complex, with thousands of pages and products, which makes them more difficult to rank than simpler sites.
That’s why ecommerce businesses need to invest in SEO, in order to make sure their site is visible to the right people and that they can convert those visitors into customers.
What types of ecommerce SEO services are available?
There are a few different types of ecommerce SEO services that you can choose from. These include:
| Type of ecommerce SEO service | What is it? |
|---|---|
| On-page SEO | This is the process of optimising your website’s content and structure to make it more visible and relevant to search engines. |
| Technical SEO | This involves improving the technical aspects of your website, such as your site’s speed and responsiveness, to make it easier for search engines to crawl and index your site. |
| Link building | This is the process of getting other websites to link to your site, in order to improve your site’s authority and visibility. |
| Local SEO | This is a specialised form of SEO that focuses on optimising your site for local search results. |
Warning: bad-practice SEO can damage your website
It’s important to be careful when choosing an ecommerce SEO provider, as bad-practice “black hat” SEO can actually damage your website. This includes practices such as keyword stuffing, link buying, and other manipulative tactics that are designed to game the system.
So how can you make sure you avoid these bad actors? Read on to find out!
Should you hire an ecommerce SEO agency, or do your SEO yourself in-house?
There are pros and cons to both approaches. If you do your SEO yourself, then it will be more affordable but it will also take up more of your time. If you hire an agency, then they will be able to get the work done faster but it will cost you more money.
Ultimately, the decision comes down to which approach makes more sense for your business. If you have the time and resources to do it yourself, then that’s great. But if you’d prefer to focus on other areas of your business, then hiring an agency is probably the better option.
There’s also the risk that you may inadvertently damage your website SEO by trying to do it yourself. If you’re not familiar with how SEO works, then you could end up doing more harm than good. In this case, it’s definitely worth hiring an experienced agency to take care of things for you.
How much should ecommerce SEO services cost?
The cost of ecommerce SEO services will vary depending on the provider you choose and the scope of work involved. However, a typical ecommerce SEO campaign will cost between $500 and $5000 per month.
| Understanding the ongoing SEO process |
|---|
| A common misconception is that ecommerce SEO is a one-time optimisation project. In reality, ecommerce SEO is an ongoing process that should be continuous in order to maintain and improve your search engine rankings. |
There are a few factors that will affect the cost of ecommerce SEO services, including:
- The size of your website
- The number of products you have
- Your target keywords
- Your competition
To get a better idea of how much ecommerce SEO services will cost for your business, you can request quotes from various providers.
When requesting quotes, be sure to ask about the provider’s monthly retainer fee, as well as the price per hour for any additional services that may be required (such as content creation or link building).
You should also ask for a breakdown of the services that are included in the monthly retainer fee, so you know exactly what you’re getting for your money.
Where to find an ecommerce SEO services agency?
There are a few different places you can look for an ecommerce SEO agency. You can start by doing a Google search for “ecommerce SEO services” or “SEO agency.” You can also check out online directories, such as Clutch or UpCity.
What characteristics do the best ecommerce SEO services providers have?
When you’re looking for an ecommerce SEO provider, there are a few things you should keep in mind.
First, you want to make sure they have experience working with ecommerce websites.
Second, you want to look for a provider that offers a wide range of services, such as on-page optimisation, technical SEO, and link building.
Finally, you want to choose a provider that is transparent about their pricing and their process. They should be able to answer any questions you have about their services and give you a clear idea of what you can expect from working with them.
Questions to ask your shortlist of providers in order to choose one
Once you’ve created a shortlist of ecommerce SEO providers, there are a few questions you can ask them to help you make your final decision.
- Can you give me some examples of your work?
- How much experience do you have working with ecommerce websites?
- What types of services do you offer?
- How much will your services cost me per month?
- Can you give me a detailed explanation of your process?
- What are your guarantee/refund policy?
Asking these questions will help you to narrow down your choices and choose the ecommerce SEO provider that is right for your business.
Hopefully, this article has helped to explain what ecommerce SEO services are and how they can benefit your business.
FAQ
Ecommerce SEO is the process of optimising an online store for search engines. This includes optimising your website for keywords and phrases related to your products and services, as well as making sure your website is easy for search engines to crawl and index.
There are many benefits of ecommerce SEO, including increased traffic, higher conversion rates, and improved ROI.
Ecommerce SEO can help your business by increasing your visibility in search engine results pages, which can lead to more traffic and sales.
There are a few key differences between ecommerce SEO and traditional SEO.
First, ecommerce SEO is focused on optimising an online store for search engines, whereas traditional SEO is focused on optimising a website for keywords and phrases.
Second, ecommerce SEO often includes optimising for product-related keywords and phrases, whereas traditional SEO does not typically include this.
Ecommerce SEO services can include on-page optimisation, technical SEO, link building, and more.
The cost of ecommerce SEO varies depending on the provider you choose and the services you need. However, you can expect to pay a monthly retainer fee, as well as an hourly rate for additional services.
Hiring an ecommerce SEO agency can be a great investment for your business. An experienced agency can help you to increase your visibility in search engine results pages, which can lead to more traffic and sales.
When choosing an ecommerce SEO provider, you want to look for one that has experience working with ecommerce websites, offers a wide range of services, and is transparent about their pricing and process. You should also ask for examples of their work and a detailed explanation of their process.
Some best practices for ecommerce SEO include optimising your website for product-related keywords, improving your website’s speed and performance, and making sure your website is mobile-friendly.