How much money do you need to start a business?

Just how much money does it take to start a business?

Every business and brand in the world, from small, local enterprises to global conglomerates, had to start somewhere. However, two things are essential to get a company off the ground – a bright idea and enough financial capital to commence trading.

What is the average cost to start a business?

There is really no such thing as an average cost of starting a business. That’s because there are so many variables at play, depending on your business model. 

If you wish to start a business flipping houses, for example, you need capital to invest in these homes and all the tools of the trade required to complete the work. On the other hand, if your business involves writing and selling ebooks over the internet, this will cost virtually nothing in outlay and offers pure profit. Other people, would rather start investing in stocks so that they could grow their money and have enough capital to invest for other ventures but of course, they would have to know which stocks to buy from. 

How costs vary by industry when starting a business

As we have explained, different business models require varying levels of initial investment. Let’s look at some of the biggest success stories in the business world and how much they cost to get started.

• Airbnb was started with no external support, self-financed by credit card debt. It’s now one of the most successful businesses in the world, but this is not an advisable model to follow – you’re far likelier to complicate your personal finances than make billions 
• Jeff Bezos started Amazon with $30,000 (£22,000) gifted from his parents. This was in 1994, so that’s more like $63,000 (£46,000) in 2022. All the same, given that Amazon’s estimated worth is now $314,000,000,000, it’s safe to say the investment paid off
• Instagram received $50,000 (£36,000) in funding to launch as a new social media platform back in 2010, though it eventually attracted investment ten times as high. After attracting 25,000 users in a single day, Facebook paid $1,000,000 for the site. Not a bad turnover

What factors impact the cost of starting a business?

Taking the above into consideration, some of the most significant factors involved in the cost of starting a new business include:

Business startup cost factor	Good to know…
Incorporation and licensing	If you wish to start a limited company – which is highly advisable as it offers a legal separation between yourself as an individual and your business affairs – you’ll need to register. You can take a DIY approach to this for as little as £15 ($20), but if you enlist a third party for help it could cost ten times as much. You may also need licenses to run a business from your local council or authority, especially if you plan to trade goods
Business model	If you are running an ecommerce website that trades in physical goods, you’ll need to purchase stock in advance. Naturally, you’ll aim to sell this for a profit, but you’ll still need to pay for it until then – and, likely, find somewhere to store it. If your business takes place exclusively online, you’ll have fewer overheads – but you’ll need to ensure that your website is never anything less than cutting edge
Tax implications and business insurance	They’re not the most exciting business elements, but these are critical considerations. What insurance policies will you need to protect your company? Will you charge VAT on your goods and services?
Location	If you work from home, you already have a rent or mortgage in place – as well as utilities such as an internet connection. This will not lead to further expenses, though you may violate your agreements with lenders and suppliers by running a business from your property. If you lease a specialist building to run your business from, you’ll accrue additional expenses
Branding and Marketing	We’ll discuss the importance of marketing in more detail shortly but rest assured – your business will not succeed if nobody knows about it. You’re going to need to speculate to accumulate. That means building a brand, and ensuring that it maintains a stellar reputation
Support	You may not be able to spin every plate by yourself and will need to bring in third-party support. You could use freelancers, but eventually, you’re going to need permanent staff members that work exclusively for you

Each of these factors will potentially impact the success of your business. It’s pretty simple, really – your company needs to generate more revenue than it spends. That makes strict budgeting essential.

How to get started with organising your budget for a new business

Once your business is established, the first thing you’ll need to do is set yourself a budget for at least the first year of trading. It pays to be conservative here. As the last couple of years has taught us, global events can throw a curveball into even the best-laid plans. Do not assume that everything will progress swimmingly and according to a best-case scenario

Before setting a budget, you should complete in-depth SMART goals for your business. Ideally, conduct a SWOT analysis of your competitors, too. Ideally, conduct a SWOT analysis of your competitors, too. To gain a more comprehensive understanding of your competitors’ strategies, you can also scrape the Internet for data through web scraping tools, but be mindful of potential issues like HTTP 499 errors or server problems.

This will give you an idea of where you should be focussing your financial attention. The SMART goals, in particular, will reveal your priorities.

When setting a budget that you have to spend, follow these steps.

• Immediately deduct any sunk costs from your budget. These will be expenses for business-critical items purchased rather than rented or leased, such as computers, mobile phones, a company car, etc.
• Work out how your non-negotiable monthly expenses. These will include any business loan repayments, rent and utility bills on a business premises, employee salaries, external professional support services, website hosting, etc
• Consider variable expenses that will also arise each month. This could include stock that you’ll be trading in (and any associated postage costs) and travel or entertainment costs to attend meetings with clients or suppliers. You may decide to push heavier on a marketing campaign from one month to the next, too, which will also lead to varying costs. Moreover, you might also need to invest in a BIMI record generator for creating and displaying your verified brand logo in emails and other additional marketing tools to take your campaigns to the next level
• Work out how much revenue you need to generate to turn a profit after deducting these expenses. Be conservative here – leave enough space for something to go wrong
• In case you do experience troublesome times, keep aside at least three months of running costs – ideally a year – as an emergency slush fund 

Now, you need to decide where to spend your budget. Let’s assume that your three main goals for your first year of trading are as follows:

Achieve X number of conversions that ensure you turn a profit

Generate Y number of leads for potential future customers

Bring in Z number of employees to help grow your business heading into year two

If this is the case, once you have reduced the expenses that we just discussed, you’ll need to pay for the marketing required to attract the conversions and leads you seek. When setting a marketing budget, most businesses use the 5% rule – 5% of annual turnover is pumped back into promotion. 

As a new business, you may need a little more than this – but only if you can afford it. Slow, steady growth over several years is better than going supernova in year one, and bankrupt in year two due to unsustainable expenditure.

Setting up a new business – DIY or seek professional help?

So, you have popped to the local bookshop and picked up your copy of Starting a Business for Dummies, and you’ve managed to secure sufficient funding to get started with your business. At this point, you may be tempted to do everything yourself and save money going forward. Hiring third party help can wait until you are generating profits.

While it’s certainly advisable to do as much as you can for yourself at this stage, you will also need to accept your limitations. Starting a business is complicated, and mistakes can be costly. The repercussions of an accountancy error when filing your taxes, for example, could be expensive – in terms of fines and even, heaven forbid, a full audit into your accounts.

As with all matters of business, striking a balance is essential. By all means, take on what you can by yourself. Be prepared to pay for professional aid where appropriate, though. That will likely be the difference between success and failure in the earliest days of your business venture. For example, Appetiser Apps’ co-founders Jamie Shostak and Michael MacRae exemplify this approach. They have built a thriving business by masterfully balancing client needs with an MVP approach—a strategy that can spell the difference between a startup’s success or obscurity.

What kind of professionals might you need to hire to help you get set up?

As discussed above, it’s advisable to bring in some professional help to run your business. What form this takes depends on the type of business you’re running and your personal skills and expertise. Some examples of third parties that may help include:

• Web designers to aid in the creation of your business website if you’re unable to do it yourself. There is no fixed rate for these services – it all depends on how elaborate and complex your needs are. For an all-singing, all-dancing ecommerce website, your bill could run well into four figures. Such outlay is rarely necessary for an SME, though
• Professional marketing services to assist with spreading the word about your new company. Nobody will offer you their patronage if they do not know who you are. This will cost between £40 ($55) and £80 ($110) an hour, depending on whether you opt for a freelancer or agency
• An accountant to ensure that your financial records are accurate and timely. Most professionals of this ilk will charge a minimum of £150 ($220) per month. The more complex your needs become, the higher this expense will be
• A legal representative to look over any contracts that you will be signing as part of your new company and ensure that your ideas are legally compliant. The average cost of a solicitor could be anywhere from £100 ($140) to £500 ($690) per hour. It depends upon the firm and experience of the professional in question

These professional fees need to be factored into your thinking when considering how much it will cost to start a business. If you have friends and family members that specialise in these lines of work, it may be a good idea to start asking them if they’ll offer you a preferential rate! 

Can you get funding to start a business?

In theory, a UK-based business venture may be eligible for a start-up grant, which you will not need to repay.  Examples of these grants, all of which have different criteria for acceptance and sums provided, include:

• National Lottery Heritage Fund
• Innovate UK
• New Enterprise Allowance (only open to unemployed people currently claiming Universal Credit)
• See also the Startups Geek Funding Finder

The government website also lists a range of local and national bodies that may be willing to provide your business with financial backing.

If this is not an option, there are other ways to attract financing for a business. A business loan from a bank is the obvious first step, or you could ask family and friends for assistance, potentially in exchange for a percentage of profits. 

The latter may be awkward, but it will keep your financial dealings unofficial and likely help you avoid interest payments. Alternatively, consider seeking finance through pitching investors or turning to online crowdfunding (again, though, you’ll need to incentivise investors here.)

Is starting a business worth the financial risk?

Only you can answer this question. It depends on how determined you are to succeed in business, how likely you feel your venture is to turn a profit, and whether you can withstand the pressure of running a company.

Questions to ask yourself before making a final decision include:

• Can you start a business without placing your personal finances, health or reputation under undue pressure?
• What will your business idea offer consumers and companies they cannot currently access?
• How long do you think it will be before your business starts to turn a profit?
• If you borrow money to start your business, are you confident it can be repaid?
• Do you plan on expanding and taking on staff to build your business? Will you be able to sustain salaries and benefits for these employees?
• How will you react if your business fails? We hope it doesn’t, but it’s a tough world out there!

Finally, do not forget, being a business owner is not all about counting money and celebrating success. Even once your company starts to take off, you’ll be responsible for it from top to bottom – if not from a legal sense, then morally. Ensure that you are comfortable with this level of pressure, as you will not have a boss to pass the buck to when the going gets tough.

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