Why social media is the key to customer retention

We’re social media obsessives. Whether we’re documenting our every offline moment online or using it in our professional lives to expand our networks and promote ourselves. You simply can’t escape the social world for love nor money, and with a recent survey by We Are Social finding there are 2.3 billion active social media users worldwide (a 10% increase on the previous year) it seems social platforms are still on a stratospheric rise.

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