Align your USP to your content strategy with these 5 steps
Every business needs at least one USP or unique selling point. It’s what sets them apart in a competitive marketplace … Read more
Marketing
Our articles on marketing in relation to digital product launches, app development and website development.
Why Instagram marketing is important for your brand
Initially, you might not think about it as a marketing tool, but Instagram has gained the attention of so many … Read more
How to ensure your offline business is relevant to a digital-first generation
While some companies operate purely online nowadays, the vast majority don’t. If a large part of your business involves an … Read more
Explode your app store sales using these 4 web content methods
When you’ve finally finished developing your app and it’s ready to upload to the digital store, your work still isn’t … Read more
5 value-added website features to please your users and win you more business
Bringing your business website to life is a lot easier than it used to be. Better design and innovative features … Read more
Why your brand needs influencer marketing
Over the last few years, the remarkable impact of influencer marketing has been undeniable. With the market value of the … Read more
Digital marketing agency vs. freelancers: who to hire?
Digital Marketing is an inevitable part of your business. It gives you greater exposure and lets you turn your small … Read more
Ask your web developer these 3 things to ensure you don’t get a bad website
Your business website is one of your most important marketing assets. It’s the shop front that tells potential customers all … Read more
New to digital marketing? Here are 6 things you should do first
You’ve got a great business idea. You’ve developed your product or service and it’s ready to go. Now it’s time … Read more
Turn your website into a money-making asset with these 4 steps
Business websites can often sit online gathering the digital equivalent of dust. Many owners consider it a ‘necessary expense’, aka ‘everyone else … Read more
How generational marketing can give you a wider audience
Marketing can be a simple concept to grasp, but marketing isn’t easy to implement effectively. Even more so now when the … Read more
How to use visual communication to connect with your customer base
When it comes to capturing and holding your customers’ attention, strong visuals are a must. Well-designed visuals can help you to communicate with … Read more