GoTo Connect vs Zoom – Full comparison to help you decide

When choosing a business phone system, GoTo Connect and Zoom are both leading solutions that you’ll likely consider. Each offers a range of features to streamline communication and collaboration. However, deciding between these two depends on your business’s specific needs, budget, and preferences. This full comparison of GoTo Connect vs Zoom will break down the features, costs, pros, and cons of each platform to help you make an informed choice.

GoTo Connect vs Zoom

Feature	GoTo Connect	Zoom
Core Functionality	VoIP, video conferencing, team messaging	Video conferencing with additional VoIP through Zoom Phone
VoIP Calling	Yes – robust PBX features (call routing, auto-attendant, call queues, voicemail-to-email)	Yes (via Zoom Phone) – includes call routing, voicemail, call queues, and recording
Video Conferencing	Up to 250 participants on premium plans	Up to 1,000 participants on premium plans; renowned for high video quality
Team Messaging	Yes – includes chat for interdepartmental communication	Yes – integrated with Zoom Phone and Meetings
File Sharing	Yes – integrated with team chat	Yes – available in both team chat and video meetings
Screen Sharing	Yes – with additional remote control options	Yes – includes advanced whiteboarding features
Virtual Faxing	Yes	No
Mobile and Desktop Apps	Yes – available on iOS, Android, Windows, and Mac	Yes – available on iOS, Android, Windows, and Mac
Integrations	Limited – integrates with Salesforce, HubSpot, and select CRM systems	Extensive – integrates with Microsoft Office 365, Google Workspace, Slack, and more
Meeting Recordings	Limited – video recordings on higher-tier plans only	Yes – cloud storage for recording meetings (with limits based on plan)
Pricing	Basic: £15/user/month; Standard: £20/user/month; Premium: £25/user/month	Zoom Pro (Meetings only): £11.99/user/month; Zoom Phone: from £8/user/month; Zoom United: from £20/user/month
Volume Discounts	Yes – available for larger teams	Yes – discounts available for larger teams
Ease of Use	User-friendly interface with straightforward setup	Very user-friendly for video conferencing; slight learning curve with Zoom Phone
Best For	Small to medium-sized businesses needing an all-in-one communication solution	Businesses needing high-quality video and large virtual meeting capacities
Customer Support	24/7 support across all plans	Tiered support depending on plan
Participant Limits	Up to 250 participants (premium)	Up to 1,000 participants (premium)
Cloud Storage	Limited on basic plans	Available with meeting recordings (depends on plan)
Unique Selling Points	Virtual faxing, all-in-one VoIP and video in a single platform at a competitive price	Market-leading video quality, extensive app integrations
Cons	Limited integrations, fewer meeting participants compared to Zoom	Separate pricing for Phone and Meetings; more expensive when bundling
Ideal Business Type	Businesses focused on VoIP and internal collaboration	Businesses that prioritise video conferencing and client-facing virtual meetings

Features comparison

GoTo Connect features

GoTo Connect is part of the GoTo suite (formerly known as LogMeIn) and is designed for flexibility and scalability. It offers a VoIP phone system combined with video conferencing, team messaging, and other unified communication features. Key features include:

• VoIP calling: High-quality voice calls with robust PBX features such as call routing, auto-attendant, call queues, and voicemail-to-email.
• Video conferencing: High-definition video and audio, with meeting capacity for up to 250 participants on premium plans.
• Team messaging: Built-in chat functionality, ideal for interdepartmental communication.
• File sharing: Facilitates collaboration through document sharing within the platform.
• Virtual faxing: Allows users to send and receive faxes digitally, eliminating the need for physical fax machines.
• Screen sharing and remote control: Enhances collaboration and is particularly useful for presentations and tech support.
• Mobile and desktop apps: Offers flexibility for remote and hybrid teams with apps available on iOS, Android, Windows, and Mac.

GoTo Connect’s features are robust and generally cover the needs of small to medium-sized businesses, with some tools appealing to larger organisations.

Zoom features

Originally focused on video conferencing, Zoom has since expanded to provide a comprehensive VoIP service through its Zoom Phone product. With an intuitive interface and a range of collaboration tools, Zoom is popular among businesses of all sizes. Key features include:

• Video conferencing: Market-leading video quality and stability, supporting up to 1,000 participants in a meeting on premium plans.
• VoIP phone system: Includes essential PBX features such as call routing, voicemail, call queuing, and call recording.
• Team chat: A unified space for messaging that integrates seamlessly with meetings and calls.
• File sharing: Allows for easy document sharing within team chats and meetings.
• Screen sharing: Essential for presentations, demonstrations, and team collaboration, with additional whiteboarding tools.
• Mobile and desktop apps: Available on all major platforms, giving employees the ability to work from anywhere.
• Meeting recordings: Offers cloud storage for recording meetings, which is especially useful for training and onboarding.

Zoom’s main strength lies in its video and audio quality, which is highly suitable for businesses that rely on frequent virtual meetings and client calls. The addition of Zoom Phone makes it more versatile as a unified communication solution.

Cost comparison – GoTo Connect vs Zoom

GoTo Connect pricing

GoTo Connect pricing is relatively straightforward, with tiered plans that scale depending on the number of users. In general, GoTo Connect offers competitive pricing for UK businesses, and its plans are priced as follows:

• Basic: £15 per user per month – includes VoIP calling, video conferencing, and team chat but lacks some advanced PBX features.
• Standard: £20 per user per month – adds additional PBX features like call routing, call queuing, and analytics.
• Premium: £25 per user per month – supports advanced integrations, API access, and a higher participant capacity for video meetings.

GoTo Connect also provides volume discounts for larger teams, which can be beneficial for medium and larger businesses.

Zoom pricing

Zoom’s pricing structure is somewhat more complex, as Zoom Phone and Zoom Meetings are offered as separate products. If you’re looking for a fully integrated phone and video conferencing solution, here’s how Zoom’s costs typically break down:

• Zoom Pro (meetings only): £11.99 per user per month – supports up to 100 participants, unlimited one-on-one meetings, and meeting recordings.
• Zoom Phone: Starting at £8 per user per month (for basic phone system access) – includes call handling, voicemail, call queues, and essential PBX features.
• Zoom United: From £20 per user per month – combines Zoom Phone and Zoom Meetings into one unified plan.

Zoom’s flexibility in pricing allows businesses to customise their plan according to their priorities, but bundling Zoom Phone with Zoom Meetings may increase overall costs for small teams. Larger teams may also qualify for discounts.

Pros and cons

GoTo Connect

Pros:

• All-in-one solution: GoTo Connect integrates VoIP, video, messaging, and team collaboration tools in a single platform.
• User-friendly interface: Simple navigation and layout make it easy to onboard new users.
• Good value: Competitive pricing, especially for small to medium-sized teams.
• Strong PBX features: Comprehensive PBX options suited to businesses needing advanced call management.

Cons:

• Limited integrations: While GoTo Connect offers some integrations, it may lack connectivity with niche apps and software.
• Meeting participant limits: Even on higher-tier plans, participant limits on video conferencing are generally lower than Zoom’s.

Zoom

Pros:

• Exceptional video quality: Zoom’s video conferencing is one of the most reliable and user-friendly options on the market.
• High participant capacity: Suitable for large virtual events or conferences with up to 1,000 participants on premium plans.
• Flexibility: Businesses can tailor plans by choosing either Zoom Phone, Zoom Meetings, or both, as needed.
• Strong app ecosystem: Integrates with a wide variety of business tools, from CRM platforms to project management apps.

Cons:

• Separate pricing for Zoom Phone and Meetings: Can be more expensive when trying to combine both services.
• Limited PBX features on lower-tier plans: Small teams may find the feature set of Zoom Phone’s entry-level plan restrictive.
• Steeper learning curve: For companies only needing a basic phone system, Zoom’s comprehensive platform might feel unnecessarily complex.

Ease of use

Both GoTo Connect and Zoom are known for their user-friendly interfaces, though they are optimised for different use cases. GoTo Connect offers a more intuitive setup for users who need an integrated phone system, while Zoom’s focus on video conferencing has led to a polished experience for virtual meetings.

• GoTo Connect: Designed with simplicity in mind, particularly for voice and team chat. Its video conferencing features are also straightforward, but it does not offer the same level of fine-tuning as Zoom.
• Zoom: Known for its quick and easy setup for video conferencing, Zoom may require slightly more onboarding for users unfamiliar with VoIP systems if opting for Zoom Phone.

Integrations and compatibility

GoTo Connect and Zoom both support integrations with widely used software solutions, including:

• GoTo Connect: Compatible with popular CRM systems like Salesforce and HubSpot, but with fewer specialised integrations compared to Zoom.
• Zoom: Integrates with a wider range of business tools, including Microsoft Office 365, Google Workspace, Slack, and various project management and CRM platforms, making it an attractive option for businesses with complex tech stacks.

Customer support

Both GoTo Connect and Zoom offer extensive customer support channels. GoTo Connect provides 24/7 support across all plans, while Zoom offers different levels of support depending on the chosen plan. Generally, both platforms are known for their prompt response times and thorough help documentation.

Which is best for your business?

• GoTo Connect is ideal for businesses that want an affordable, all-in-one communication solution. Its VoIP and PBX features are comprehensive and particularly beneficial for teams that focus on internal collaboration. If your business requires frequent team calls and prefers an all-in-one platform at a competitive price, GoTo Connect could be the right choice.
• Zoom excels in businesses that require high-quality video conferencing with occasional VoIP needs. If your company relies on virtual meetings with high participant counts or external clients, Zoom’s video quality and meeting capacities are hard to beat. However, combining Zoom Phone and Meetings can increase costs, so it’s best suited for businesses where video is a primary focus.

Conclusion – GoTo Connect vs Zoom

Both GoTo Connect and Zoom have their unique strengths, and the right choice ultimately depends on the specific communication needs of your business.

GoTo Connect offers a balanced mix of VoIP and collaboration tools at an affordable rate, while Zoom provides unmatched video quality and extensive integrations, making it ideal for businesses prioritising video communication.

Evaluate your team’s daily needs and budget, and either solution can effectively support your business’s communication and collaboration.

FAQ – GoTo Connect vs Zoom comparison